The Making Cities Resilient 2030 campaign, or MCR2030, is a unique cross-stakeholder initiative for improving local resilience through advocacy, sharing knowledge and experiences, reinforcing city-to-city learning networks, injecting technical expertise, connecting multiple layers of government, and building partnerships. Through delivering a clear roadmap to urban resilience, providing tools, access to knowledge and monitoring and reporting tools, MCR2030 will support cities on their journey to reduce risk and build resilience.
6 months
With the campaign running over ten years, we emphasized creating an identity that would be modern yet traditional enough to last a decade. It also needed to accommodate all official UN languages such as Chinese, Russian and right-to-left-reading Arabic.
Research and ideation led to the beautiful Acta typeface enveloped by a rounded and bouncy contour, underlying the resiliency aspect of the mission.
Final result
Example of a poster using the badge element. Cities can customize their own campaign poster based on a pre-made layout.
Once the brand was approved, we moved on to the design system UI.
I established the grid, the accessible colour library and typographic scale in three languages (English, Chinese and Arabic). From there, I built all the components.
A few of the components designed
I designed the user interface of the homepage, plus two templates for internal pages (parent and child).